Adidas x Spider-Man
Your Super Suit Awaits
Finding your place as a teenager is difficult - just look at Peter Parker in the upcoming film Spider-Man: Far from Home. It can require a superhero effort, and other times you just want to feel like one of the cool kids.
The Adidas Super Suit collection is an app-controlled streetwear and performance line that helps teens explore both the superhero and the super relatable in them.
AD: Jennifer Freeouf
The Adidas Super Suit app will contain a range of biometric and aesthetic features for the three-piece collection
An outer streetwear layer with utility for young fashionistas
Inner performance wear for heroic performance featuring biometric features
Sneakers for both streetwear and performance focusing on customizable comfort
Microsite featuring the collection and related Spider-Man: Far from Home media
A stunt Spider-Man wearing the collab will swing through cities shown in Far from Home.
Digital signage will allude to the Your Super Suit Awaits
campaign, urging viewers to check out both brands' social pages