Adidas x Spider-Man

Your Super Suit Awaits

Finding your place as a teenager is difficult - just look at Peter Parker in the upcoming film Spider-Man: Far from Home. It can require a superhero effort, and other times you just want to feel like one of the cool kids.

The Adidas Super Suit collection is an app-controlled streetwear and performance line that helps teens explore both the superhero and the super relatable in them.

AD: Jennifer Freeouf

The Adidas Super Suit app will contain a range of biometric and aesthetic features for the three-piece collection

Parker:

An outer streetwear layer with utility for young fashionistas

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Fury:

Inner performance wear for heroic performance featuring biometric features

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Mysterio:

Sneakers for both streetwear and performance focusing on customizable comfort

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Microsite featuring the collection and related Spider-Man: Far from Home media

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A stunt Spider-Man wearing the collab will swing through cities shown in Far from Home.

 

Digital signage will allude to the Your Super Suit Awaits

campaign, urging viewers to check out both brands' social pages

After the drop begins, Instagram posts will gradually reveal the collab logo and drive users to the microsite

Adidas in-store experience with obstacle courses showing off the performance gear's features

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Peter Parkour mobile game

 

A game promoted that lets users explore Peter Parker's European destinations using collab gear

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Teens who post themselves in the gear with the hashtag #foundmysupersuit will be featured on both brands' social channels

 

Select posts will be compiled in a collab lookbook called FOUND

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