Players scan their faces to create custom avatars
Reward consistent playing by sending users personalized Amp cans
Dramatic OOH ads in commuter areas to awaken one's inner fighter
Be a hero in between meetings and determine the fate of an interactive live action battle on social
Work got you stressed? Let off steam on your lunch break and destroy objects with Amplandia weapons in rage room popups
Mountain Dew Amp
Fuel the fight
Millennial gamers love playing as heroes because with a little perseverance, no challenge is insurmountable.
But the IRL daily grind has worn them down so much, they have difficulty channeling their own greatness.
To relaunch the energy drink Mountain Dew Amp, we created Amplandia, a mobile/web game that blends reality and the virtual world to inspire millennials to be the heroes they play as.
AD: Ty Crump
In Amplandia, users battle monsters to earn real Amp energy cans.
Get power ups by drinking in-game Amp cans that appear more often during "slump" times (like that 2PM status meeting)
Scan everyday items and Amp cans in as weapons and power-ups